Cannes Lions 2017 Film Kategorisinde yarışan TV, sinema, online ve açık hava filmlerinin hepsi marka hikayesini en iyi şekilde perdeye yansıtmak için kıyasıya bir rekabet gösterdiler.
Bu sene film kategorisinde 2609 başvurudan 1 Grand Prix, 14 Altın, 28 Gümüş ve 42 Bronz Lion sahiplerini buldu. Channel 4 için Blink Productions, London / 4creative, London’ın çalışması ‘We’re the Superhumans’ Grand Prix’in sahibi oldu.
Film kategorisinde Grand Prix ve Gold Lion ödüllerini alan kampanyalar:
Grand Prix
WE’RE THE SUPERHUMANS
CHANNEL 4
BLINK PRODUCTIONS, London / 4CREATIVE, London
Gold Lion
JACKIE
HEINEKEN
PUBLICIS ITALY, Milan
5 YEAR PLAN
OLD SPICE
WIEDEN+KENNEDY, Portland
DA DA DING
NIKE DELHI
WIEDEN+KENNEDY, Delhi
WHAT ARE GIRLS MADE OF?
NIKE
WIEDEN+KENNEDY AMSTERDAM
UNLIMITED COURAGE
NIKE
WIEDEN+KENNEDY, Portland
UNLIMITED YOUTH
NIKE
WIEDEN+KENNEDY, Portland
UNLIMITED WILL
NIKE
WIEDEN+KENNEDY, Portland
THE TRUTH IS HARD TO FIND: HICKS
THE NEW YORK TIMES
DROGA5, New York
THE TRUTH IS HARD TO FIND: DENTON
THE NEW YORK TIMES
DROGA5, New York
HALLOWEEN – TV
BURNS & SMILES
TBWA\PARIS
CAPTURE VERENA
INTERNATIONAL CO., LTD.
McCANN WORLDGROUP, Bangkok
EVAN
SANDY HOOK PROMISE
BBDO NEW YORK
THE WORLD’S BIGGEST ASSHOLE
DONATE LIFE
THE MARTIN AGENCY, Richmond
HOLLYWOOD REJECTS FRENCH FILMS / PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR
OGILVY & MATHER SINGAPORE
BEYOND MONEY
SANTANDER BANK
MRM//McCANN SPAIN, Madrid
CADBURY
PRE-JOY MONDELEZ
OGILVY & MATHER JOHANNESBURG
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