Cannes Lions 2017 Film Kategorisinde yarışan TV, sinema, online ve açık hava filmlerinin hepsi marka hikayesini en iyi şekilde perdeye yansıtmak  için kıyasıya bir rekabet gösterdiler.

Bu sene film kategorisinde 2609 başvurudan 1 Grand Prix, 14 Altın, 28 Gümüş ve 42 Bronz Lion sahiplerini buldu. Channel 4 için Blink Productions, London / 4creative, London’ın çalışması ‘We’re the Superhumans’ Grand Prix’in sahibi oldu.

Film kategorisinde Grand Prix ve Gold Lion ödüllerini alan kampanyalar:

 

Grand Prix

WE’RE THE SUPERHUMANS

CHANNEL 4

BLINK PRODUCTIONS, London / 4CREATIVE, London

 

Gold Lion

JACKIE

HEINEKEN

PUBLICIS ITALY, Milan

 

5 YEAR PLAN

OLD SPICE

WIEDEN+KENNEDY, Portland

 

DA DA DING

NIKE DELHI

WIEDEN+KENNEDY, Delhi

 

WHAT ARE GIRLS MADE OF?

NIKE

WIEDEN+KENNEDY AMSTERDAM

 

UNLIMITED COURAGE

NIKE

WIEDEN+KENNEDY, Portland

 

 

UNLIMITED YOUTH

NIKE

WIEDEN+KENNEDY, Portland

 

 

UNLIMITED WILL

NIKE

WIEDEN+KENNEDY, Portland

 

THE TRUTH IS HARD TO FIND: HICKS

THE NEW YORK TIMES

DROGA5, New York

 

 

THE TRUTH IS HARD TO FIND: DENTON

THE NEW YORK TIMES

DROGA5, New York

 

HALLOWEEN – TV

BURNS & SMILES

TBWA\PARIS

 

 

CAPTURE VERENA

INTERNATIONAL CO., LTD.

McCANN WORLDGROUP, Bangkok

 

 

EVAN

SANDY HOOK PROMISE

BBDO NEW YORK

 

 

THE WORLD’S BIGGEST ASSHOLE

DONATE LIFE

THE MARTIN AGENCY, Richmond

 

 

HOLLYWOOD REJECTS FRENCH FILMS / PITCHING FRENCH FILMS TO HOLLYWOOD

ALLIANCE FRANÇAISE DE SINGAPOUR

OGILVY & MATHER SINGAPORE

 

 

BEYOND MONEY

SANTANDER BANK

MRM//McCANN SPAIN, Madrid

 

 

CADBURY

PRE-JOY MONDELEZ

OGILVY & MATHER JOHANNESBURG